When I moved to LA I started working for E.L.I. Trading Inc., MicaBeauty cosmetics was their primary DBA. I worked under the head designer, Ilan, and quickly learned to handle the wide variety of duties: catalogs, magazine ads, product designs and package designs, flyers, posters, huge banners (20 ft long)…
CPL (Cosmetics Private Label) was E.L.I. Trading’s secondary DBA. We offered individuals and small businesses to brand their name on mineral/natural cosmetic products. We had all the products of MicaBeauty and more, but also in a variety of containers. I took a lot of pictures and lots of Photoshop retouching.…
E.L.I. Trading’s third DBA was called Jewels – a skin care line based on unique organic extracts (like gold, diamond, pearl, etc.) This skin care line was very high-end and it even received a special spot in the MicaBeauty store The products were challenging to photo-shoot due to the fact…
The HeatLounge Salon was a collaboration between my bosses and a business man in Atlanta, GA. While they were still building the salon we started working on it. Brainstorming Logos Making the menu Designing symbols, business cards and merchandise Then we had to make the hair styling menu, so we…
Juice Crafters is a cold pressed juicery business which started in 2012 and founded by Ilan, the head designer I worked with when I started working in E.L.I. Trading. It was an honor being asked to pitch in and help form a business(graphically). Ilan designed the logo and wanted the…
Tanning Lotion Supply is an online store selling, well…tanning lotions! 😀 These small projects were my first freelance experience in the US, my first experience with Magento and with MailChimp (an online application for launching newsletters) TLS sells lotions of many many brands which I had to visit online and…
Started with a simple logo design for a law firm called Aharoni. Then created business cards and a black and white newspaper ad, which display their paper online as well. Had the pleasure of working with a truly talented photographer, Anna Frenkel, She designed her logo, postcards and I helped…
