Juice Crafters

Project description

Juice Crafters is a cold pressed juicery business which started in 2012 and founded by Ilan, the head designer I worked with when I started working in E.L.I. Trading. It was an honor being asked to pitch in and help form a business(graphically). Ilan designed the logo and wanted the business to have a vintage-retro look and feel, kind of like LA during the 20’s or 30’s. The store itself has rough wooden shelves, white tiles where the juice is being made and antique decorative elements like lamps, vintage posters, scales from the old days and other old tools.

I researched how beneficial was each one of the ingredients used in the store and prepared flash cards for the new employees.
a clean image of the ingredient, big title and 4 benefits all in an old typewriter font


Prepared nutrition facts based on the combinations of the ingredients

Label design



Photo-shoot and image retouching


The entire bottles line

Shots and smoothies


Designed a trifold menu




a design for a small pistachios bag

a design for a honey product
Front

and back

Printed flyers

Designed a sticker based on the flag of California and the rough drought situation at the time

Social media posts


Newsletters announcing promotions and new locations




That’s actually my hand holding the smoothie! 🙂