Photography, Photoshop, Illustrator
Juice Crafters is a cold pressed juicery business which started in 2012 and founded by Ilan, the head designer I worked with when I started working in E.L.I. Trading. It was an honor being asked to pitch in and help form a business(graphically). Ilan designed the logo and wanted the business to have a vintage-retro look and feel, kind of like LA during the 20’s or 30’s. The store itself has rough wooden shelves, white tiles where the juice is being made and antique decorative elements like lamps, vintage posters, scales from the old days and other old tools.
a clean image of the ingredient, big title and 4 benefits all in an old typewriter font